Custom Financial Planning for a More Confident Retirement

Your unique goals deserve a personalized financial plan. Start with a complimentary Retirement Tune-Up™ financial review and discover potential financial peace of mind.

couple in a retirement tune up financial review meeting

We help retirees, pre-retirees and business owners

Seek to worry-less about money and focus more on life

We want to be your trusted partner for investment management and more

couple in a retirement tune up financial review meeting
"Largest Wealth Financial Firms"
Crain's Cleveland Business
(2019, 2020, 2021, 2022, 2023, 2024)
"One of America's Fastest-Growing Private Companies"
INC. 5000
(2019, 2020, 2021, 2022)
"America's Top RIAs"
Financial Advisor Magazine
(2019, 2020, 2021, 2022, 2023, 2024)
"Largest Wealth Financial Firms" by Crain's Cleveland Business (2024) – This rating was awarded based on 2024 data and rankings, with placement obtained through both qualification and paid participation. Rankings include: 24th in 2024, 16th in 2023, 17th in 2022, 19th in 2021, 21st in 2020, and 22nd in 2019. "One of America's Fastest-Growing Private Companies" by INC. 5000 (2023) – This recognition was given based on 2023 growth data for private companies, with placement secured through qualification and paid participation. Past awards include rankings in the top 5000 for the years 2022, 2021, 2020, and 2019. Although we did not rank in the top 5000 for the past two years, we are still eligible to use the INC. 5000 logo due to prior awards. "America's Top RIAs" by Financial Advisor Magazine (2024) – This rating was awarded based on 2024 performance criteria for registered investment advisors, with placement obtained through qualification and paid participation. Rankings include: 306 in 2024, 373 in 2023, 377 in 2022, 417 in 2021, 477 in 2020, and 6th in the top 50 fastest-growing in 2019.

See what our clients say

We're proud of the relationships we build with our clients and the results we achieve together. Read their stories and discover why they trust us with their financial futures. We invite you to join our community of empowered individuals.

Displayed testimonials were provided by current clients. No compensation of any kind was provided for these testimonials.

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John Carter

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Sophie Moore

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Matt Cannon

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Andy Smith

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John Carter

“Lorem ipsum dolor sit amet conse ctetur adipiscing lectus a nunc mauris scelerisque sed egestas pharetraol quis pharetra arcu pharetra blandit.”

Sophie Moore

“Lorem ipsum dolor sit amet conse ctetur adipiscing lectus a nunc mauris scelerisque sed egestas pharetraol quis pharetra arcu pharetra blandit.”

Matt Cannon

“Lorem ipsum dolor sit amet conse ctetur adipiscing lectus a nunc mauris scelerisque sed egestas pharetraol quis pharetra arcu pharetra blandit.”

Andy Smith

"Very good and helpful. They take the time to explain your portfolio so you understand it. Would recomend highly them."

Theresa H. | Client Since 2015

Former Dental assistant for Dr. Myers and Dr. Nicely
"Local company - speaking with a local rep face-to-face is always a good asset"

Martin L. | Client Since 2023

General Manager, Try Auto Sales-All Family of companies
"Was a very professional experience. Feel comfortable with the Group handling my resources, as I want."

Paul G. | Client Since 2023

Former Owner of insurance agency
"Excellent very helpful and have chose wise decisions with finances as well as retirement planning"

Scott A. | Client Since 2017

Administrative nurse O'Neill health care
"I am very pleased at the ease, professionalism, customer service, and friendliness. I feel confident with W.A. Smith I will reach my retirement goals."

Denette C. | Client Since 2023

Executive Admin., Parker Hannifin
"It's been great. Andrew and his team are always ready to help me with any questions or needs. That definitely reduced my anxiety regarding retirement."

Jill G. | Client Since 2018

Former Director of MIS

Watch to learn about Our Ascend 360TM Planning Process

Your Financial Potential, Unlocked

The W.A. Smith Difference: Your Goals, Our Focus

Receiving generic financial guidance can lead to missed opportunities, unnecessary taxes, and a lack of confidence in your financial future. We believe many advisors fail to provide the personalized attention and tailored strategies you need to achieve your goals.

We believe in building strong relationships with our clients, providing personalized advice and a process to help you achieve your financial goals. Experience our proprietary Ascend360™ planning process and discover a custom plan that covers all five key areas of your financial life: income, investing, taxes, estate planning, and healthcare.

Achieving Financial Freedom, Together

Your financial journey is unique, and we're here to guide you through it with a simplified, personalized approach that adapts to your changing needs.

1

Discover

Schedule a free, no-obligation Retirement Tune-Up™ financial review to uncover potential hidden opportunities and obstacles to your financial success.

2

Build

We analyze and create a personalized plan that aligns with your priorities and ensures your retirement reflects your values and goals.

3

Implement

We put your customized plan into action, helping you navigate life’s changes with confidence.

4

Evolve

Your plan evolves with you through our Ascend360™ process, keeping you on track as life changes.

committed to excellence since 2008

3,000+

Families Served since 2008

25+

Team Members working for you

$921M+

Assets under management

We Manage Money — And More

Beyond investments, we help you plan for retirement, taxes, healthcare, and legacy needs.

Investment Management

Proactive, discretionary management of your investment portfolio.

Personalized Financial Plans

Custom roadmaps aimed at financial peace of mind.

Retirement Paychecks

Creating tax-efficient withdrawal strategies for retirement.

Leaving a Legacy

Preservation and gifting strategies for the next generation.

401(k) Strategy

Maximizing your employer-sponsored retirement account

Business Exit Strategy

Experience guidance for business owners thinking about their exit.

Tax Reduction

Strategic planning to reduce or minimize tax burden.

Healthcare Solutions

Pre-65 and post-65 healthcare navigation, plan optimization and long-term care planning.

Frequently Asked Questions

We believe in transparency and open communication. Find straightforward answers to common questions about our process, fees, and commitment to your financial well-being.

Don't see your question? Ask us here.

what is a Retirement Tune-Up™ financial review?

A Retirement Tune-Up™ financial review is a complimentary consultation designed to assess your current financial situation and uncover opportunities to enhance your overall financial strategy. It's the first step in our Ascend360™ planning process and helps us understand your needs, goals, and concerns before crafting a personalized plan. If you are looking for a second opinion on your financial state, or you a specific need or concern that your are dedicated to finding a solution for, schedule your Retirement Tune-Up™ financial review today – click here to schedule!

How long is the complimentary Retirement Tune-Up™ financial review meeting?

Typically, the Retirement Tune-Up™ financial review meeting lasts about an hour. Sessions can be held in person at one of our office locations or virtually through Zoom.

Do I have to be retired or close to retirement to consider working with you?

Not at all. We work with a wide range of clients, including pre-retirees, retirees, and business owners, as well as individuals and families focused on building a secure financial future.

Do you have a minimum asset level requirement to become a client?

Yes, W.A. Smith Financial Group works with individuals, families, and business owners who have at least $250,000 in investable assets saved for retirement.

do you offer "fee only" financial planning services?

We do. As a an SEC-Registered Investment Advisory firm, our advisors hold securities licenses that allow us to charge a fee for our time and expertise. These fees can range from a one-time fee for service to an annual recurring fee. With that said, the majority of our clients choose to have us actively manage their money for them, and thus are under a "fee-based" arrangement where an annual percentage fee is paid based on the total assets we manage for said household.

How does W.A. Smith charge? what does it cost to hire you?

W.A. Smith Financial Group is an SEC-Registered Investment Advisory firm that operates as a fiduciary, always prioritizing our clients' interests. Our compensation structure is transparent and flexible, tailored to align with your specific needs, goals, and objectives. Depending on what works best for you, our fee arrangements may include fee-only or fee-based options, such as a percentage of assets or an annual fee, as well as financial planning fees that can be one-time or recurring. We work closely with you to determine the approach that best fits your unique situation and financial goals.

How do I know if I need a financial advisor?

Consider seeking a financial advisor if you feel overwhelmed by financial decisions or lack confidence in achieving your goals. It's also a good idea if you want to ensure your finances are handled in your best interests, need help with complex situations, or desire a personalized financial plan. Finally, our mission is to ensure that our clients focus more on their life and worry less about their money. If our mission statement hits home with you, you should consider working with a good financial advisory team.

What are the benefits of creating a comprehensive financial plan?

A comprehensive financial plan provides clarity and confidence in your financial life. It reduces stress by creating a well-articulated plan, and uncovers new opportunities through a thorough analysis of your finances. With a personalized income strategy, you can feel secure about your retirement and enhance your wealth potential through expert portfolio oversight. A comprehensive plan also saves you time, potentially lowers your tax liabilities, and safeguards your assets.

What is the difference between financial planning and investment management?

Financial planning is a holistic process that encompasses all aspects of your financial life, including income, investments, taxes, healthcare, and estate planning. Investment management focuses specifically on managing your investment portfolio to help you achieve your financial goals.

What is the Ascend360™ planning process?

The Ascend360™ Planning Process is a structured, four-step approach that takes a 360-degree view of your financial life:
1. Discover – Understand where you are today with a thorough review of your financial situation.
2. Build – We analyze and develop a personalized plan based on your goals, priorities, and values.
3. Implement – Put your tailored plan into action with precision and care.
4. Evolve – Adjust your plan as life changes to keep you on track.

Do you specialize in recommending a certain type of investment or financial product?

At W.A. Smith Financial Group, we don’t start with specific financial products. Instead, we focus on developing a comprehensive plan based on your goals. Our strategy aligns investments with each client’s individual objectives, emphasizing long-term planning over specific product recommendations. We do not hone in or specialize in any one type of investment option or financial product. Rather, we aim to provide solutions to our clients problems using most all investment options and products that are available to us as an independent advisory firm.

What is your process for creating a financial plan?

Our proprietary process for helping our clients create a financial plan is called the Ascend360™ planning process. It is a simple, 4-step process that enables our advisory team to assess your current financial situation, identify actionable steps potentially needed for improvement, a side-by-side value presentation showing you how to accomplish your goals and objectives more efficiently, and a detailed written design that creates the structure and simplicity you might be looking for. Each plan is custom-made and tailored to your unique situation. No cookie-cutter plans here!  

What does the internal investment committee do and why does it matter?

Our internal investment committee plays a key role in shaping client investment strategies. Following a rigorous 5-step due diligence process, the committee assesses current economic, and market conditions, evaluates optimal asset allocation, and conducts thorough risk assessments. This ensures our clients' portfolios are strategically aligned with changing market conditions and personal goals.

What are your areas of expertise?

As a holistic financial planning organization, we aim to serve as our clients “CFO” – meaning that our advisors are trained and knowledgeable on most all financial subject matters that could affect your investment strategy and overall financial plan. To name a few specialties, our team can help you with retirement planning, income planning, estate planning, tax reduction strategies, healthcare solutions, investment design and appropriate allocation, budgeting and spending, debt reduction, business succession planning and business tax reduction, and much, much more.  

what is discretionary investment management?

Discretionary investment management means you authorize us to make investment decisions on your behalf. We'll develop a personalized investment strategy aligned with your goals, risk tolerance, and financial situation. This allows us to actively manage your portfolio, making adjustments as needed to pursue your objectives. You'll save time and benefit from our expertise while staying informed about your investments.

When was the company founded?

W.A. Smith was founded in 2008 under the name Great Lakes Retirement, Inc. by our CEO and founder, William "Bill" Smith. We later rebranded to W.A. Smith Financial Group.

Are the advisors at W.A. Smith Financial Group held to a “fiduciary” standard?

Yes, we are fiduciaries. This means we are legally obligated to put your best interests first among all our financial recommendations.

How are you potentially different from other financial advisors and investment professionals that I can hire?

W.A. Smith Financial Group sets itself apart with a holistic, client-centered approach. Our advisors focus on comprehensive planning across key areas: income, tax, investment, healthcare, and estate planning. We use our proprietary Ascend 360™ Planning Process, ensuring that every aspect of a client’s financial plan is well-coordinated and aligned with their personal goals.

Do you have other professionals (I.E. – CPA, Estate Attorney, etc.) on your team?

Yes, we have a CPA on staff and partner with local attorneys and Medicare professionals to provide well-rounded financial planning support. This team approach allows us to address the complex needs of our clients comprehensively. All of our partnered professionals are vetted out by our leadership team to ensure that philosophy aligns and our client is taken care of properly.

How long has Bill Smith, RICP®, MRFC® been in the industry?

Bill Smith has over three decades of experience in the financial industry, with a career that began at Prudential before founding W.A. Smith Financial Group. Bill and the financial advisors at the firm combine for well over 100 years of financial industry experience.

How often do you meet with or “review” with your current clients?

We meet with our clients regularly in quarterly, bi-annual or annual meetings as part of the “Evolve” stage of the Ascend 360™ Planning Process, ensuring that financial plans are updated as necessary to reflect changes in the market, economy, and personal goals. We feel it is vitally important that, regardless of how involved you choose to be with your financial plan, you stay informed and are regularly updated by your financial advisor about your plan and the state of your financial world. Outside of the regular "strategy meetings" with your advisor, our regular monthly resources provide additional education and understanding of our investment strategies and the changes our investment committee chooses to make in order to manage your money proactively and efficiently.

What are your qualifications and experience?

Our team comprises experienced financial advisors with a combined 100+ years of experience in the financial services industry. We hold various designations, including CFP®, RICP®, MRFC®, RFC®, and AWMA®, demonstrating our commitment to ongoing education and expertise. We are well-equipped to address the unique needs of both individuals and business owners.

What is the Ascend360™ Insider?

The Ascend 360 Insider is our complimentary, weekly video blog and educational series covering retirement planning, investing, and financial planning strategies. It's designed to provide valuable insights and keep you informed about the latest trends and best practices in the financial world. You can join the Ascend 360 Insider community on our website to receive regular updates and enhance your financial knowledge. Click here to become a member!

What are your educational resources and how can I access them?  

Ongoing education is important to us. We make an abundance of resources readily and regularly available. From our quarterly, live and in-person client events to our weekly TV show (Retirement Solutions with Bill Smith), you’ll have everything you need to stay sharp and in the know. Visit our “Resources” page by clicking here. You’ll want to check out our YouTube channel and our free, informational guides. And don’t forget to become an member of our Ascend360™ Insider, a weekly video email series designed to help you take your financial knowledge to the next level! Become an Insider here!

What is your client portal and how does it work?  

Our client portal is a powerful tool made available exclusively to clients of W.A. Smith Financial. It allows our clients to view their accounts regularly and easily, both on a PC as well as a smart device like a cell phone or a tablet. With a few clicks of the button, you can see at-a-glance investment and performance results, asset class and allocation breakdowns, transaction details, historical performance metrics, and more. The portal also serves as an “aggregator,” allowing our clients to view all financial assets (even those outside of their investment portfolio) in a single login place.

Free Quiz

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